Market Research Analyst (Market Insights) - KFC

Join KFC as a Market Research Analyst in the heart of Bali and play a pivotal role in shaping data-driven business strategies. This position offers a unique opportunity to transform complex market data into actionable insights that drive growth, innovation, and customer satisfaction. In this dynamic role, you'll work closely with our team to analyze market trends, consumer behavior, and competitive landscapes, ensuring our strategies are aligned with the evolving needs of our customers.

Based in Canggu, Bali, you'll be part of a vibrant and innovative team, leveraging advanced tools like SPSS, Tableau, and Google Analytics to uncover valuable insights. This is your chance to make a tangible impact on the success of KFC in Indonesia's fast-growing market.

📋 Tanggung Jawab Pekerjaan

• Conduct comprehensive market research to identify trends, opportunities, and threats.
• Analyze consumer behavior and preferences using advanced data analytics tools.
• Develop and present data-driven recommendations to support business strategy.
• Collaborate with cross-functional teams to ensure market insights are integrated into decision-making processes.
• Utilize SPSS, Tableau, and Google Analytics to visualize and interpret market data.
• Stay updated with industry trends and competitive landscapes.
• Assist in the development and execution of market research projects.
• Provide regular reports and presentations to stakeholders.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2-5 years of experience in market research or a related field.
• Proficiency in SPSS, Tableau, and Google Analytics.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with Indonesian market dynamics.
• Certification in market research or a related field is a plus.

🛠️ Keahlian

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